Sweetie Pie Organics
Branding | Website Design | ILLUSTRATION | Shopify DevelopmentWhen the Handi-Craft team came to us, they had just acquired Sweetie Pie Organics. The website and brand both needed some work so they decided to invest in redesigning and rebuilding the website on Shopify.
I created a new style guide, including additional colors, illustration styles, and unique visual elements that featured organic shapes and waves. The goal was to land on a look that felt like an elevated version of their original brand.
Custom, playful iconography.
I created custom-illustrated icons to add a touch of hand-drawn playfulness to each page. Using these custom icons, we were able to inject more of the brand personality (and color) throughout the site
