Bayer Crop Science: Reducing & Rising

DESIGN | ANIMATION

A Closer Look at the Benefits of Modern Agriculture through a series of 5 animated infographics that live on the Bayer Crop Science website. I worked through each piece of data to find an interesting way to show the data points reducing and rising in a fluid motion. Originally it was meant to be a looping gif type image but was later changed to video.

Agency: Paradowski
Creative Director: Terry Stewart