Heluva Good Cheese: Beth Videos

style guide  | Story boards | Title Frame Illustration

I had the fantastic opportunity to work on a dream assignment with New Honor Society. They envisioned personifying Heluva Good Cheese with a cheese-loving character named "Beth." My role included crafting the style guide, collaborating with the creative director on talent, location, and wardrobe choices. Additionally, I created storyboards for the script and added animation illustrations to enhance the video title frames. In total, four videos were created.

Agency: New Honor Society
Creative Director: Terry Stewart
Director: Matt Pittroff