Bayer Consumer Health
Bennie the Bird Explains Heartburn
Concept Development | Storyboards | ILLUSTRATION The purpose of this video was simple: to explain the why and how of heartburn – with Rennie Heartburn Tablets as the hero. But how do we capture the limited attention span of social media scrollers with this video? A seed of inspiration led to the mesmerizing little science toy that has been thirsty for more than 50 years – the Drinking Bird (aka the happy bird, the dippy bird, the happy dippy bird). Let’s call him Bennie.
Agency: Paradowski
Creative Director: Caroline May
Copywriter: Chris Ward
Making Bennie.
There were lively discussions about how to bring this bird to life and more importantly, how to best show the progression of heartburn in the sequence. I went to work sketching ☺
An Esophageal what?
The next phase involved merging fun with science, and getting down to the actual facts and function of heartburn. I was inspired by the simple shapes and of 1950’s educational videos, and after adding Bayer brand colors to the palette, the look and feel of Bennie really took shape.
