Every year, Logitech launches a new collection of themed mice. I was fortunate enough to be on the team tasked with coming up with everything surrounding the design including web, print and digital advertisements, a photoshoot, and social media posts.
MY PART: Concept | Styling | Design
Agency: New Honor Society
Creative Director: Terry Stewart
photos, Fedele Studio
This collection started in the realm of memphis style art and ended with a splash of nostalgia. To compliment the multitude of patterns we decided on a party theme (EVERYONE is invited). In this world it's perfectly normal to see a panda, an astronaut and a superhero together.
One of my favorite parts of any project is always the styling, but I was over the moon with this one. I had so much fun figuring out what each character's space would look like and what mouse suited them the most. Plus, when else would I get to design a superhero costume and see it come to life?