Our team was tasked with conceptualizing and executing the Heluva Good Cheese social media plan for 2017. We came up with a plan that would introduce Heluva Good to new markets, show some personality, and sell the cheese (of course!).
I worked to create a new illustration style for the brand that would match the fun and quirky voice but also attract an adult audience. I also had a hand in planning recipe posts and new video concepts for the year.
MY PART: Concept | Illustration | Design | Planning
Agency: New Honor Society
Creative Director: Terry Stewart
Art Director: Katie Reuschle